How to Stop That AI Slop

You run your marketing through AI. The output comes back feeling like slop, and every session eats an hour you didn't have. We're mapping how often that happens, and where.

18 questions. About four minutes, and nearly all of them are one tap.
No email needed. Answer anonymously if you would rather.
We publish what everyone said. Leave an email at the end and it comes to you first.

about 4 minutes

1 You and your setup

Which best describes you?

I'm a founder doing my own marketing, for myself I'm a founder doing the marketing for my business I'm a founder, and someone on my team does the marketing I'm an in-house marketer, doing my company's marketing I'm a freelance marketer, working with clients I'm at an agency, owner or team member Something else

press A–G to choose

2 You and your setup

What kind of business is it?

If you work with clients, pick the kind you work with most.

Service-based (agency, consulting, professional services) eCommerce, retail, or DTC SaaS or AI platform Local or brick-and-mortar (clinic, gym, salon, restaurant, trades) Healthcare or medical practice Real estate or property Coaching, education, or info products B2B, industrial, or manufacturing Something else

press A–I to choose

3 You and your setup

Which AI do you use most for marketing?

press A–I to choose

4 You and your setup

How much of your marketing work goes through AI right now?

Almost none of it A little, for odd jobs About half of it Most of it Nearly all of it

press A–E to choose

5 How you actually work

Which of these are true about how you use AI for marketing?

Pick as many as apply.

I type a fresh prompt each time I keep prompts saved somewhere and paste them in I paste in a document about my business each time I have a project or folder set up that holds my business context I use skills, custom GPTs or agents I set up myself I use a template or system I bought or downloaded I've connected it to my tools, like Drive, ads, analytics or a CRM I just chat with it, no setup at all

press A–H to toggle, Enter ↵ to continue

6 How you actually work

How do you decide what marketing task to work on, and what content to make?

I already know what to do, AI just makes it faster I plan it myself, then ask AI to do the work I ask AI what to do, then pick from what it suggests I follow a plan or calendar I set up earlier I work on whatever feels most urgent that day Honestly, I'm not sure what I should be working on

press A–F to choose

7 How you actually work

Once you've given AI a marketing task, can you go and do something else?

No, I have to stay with it the whole time Mostly no, it needs me again every few minutes Sometimes, for short stretches Yes, I check back when it's finished Yes, and it comes back to me when it needs something

press A–E to choose

8 How you actually work

In a typical session, what are you mostly doing?

Pick up to two.

Explaining my business and giving it context Telling it what it got wrong and asking again Prompting it for the next step Answering its questions Reviewing and judging the work Waiting for it to finish

press A–F to toggle, Enter ↵ to continue

9 Where it goes wrong

When AI gives you marketing content back, what do you usually do with it?

Use it as is Change a few words Rewrite a good part of it Rewrite most of it, I only keep the idea Throw it out and start again

press A–E to choose

10 Where it goes wrong

press A–K to toggle, Enter ↵ to continue

11 Where it goes wrong

press A–K to toggle, Enter ↵ to continue

12 Where it goes wrong

Could someone who knows your brand tell that AI wrote it?

Yes, straight away Probably, if they read closely Only sometimes No, but only because I edit it first No, it already comes out sounding like us

press A–E to choose

13 Where it goes wrong

Has AI ever given you something wrong that you nearly published, or did publish?

Yes, it went out and someone noticed Yes, it went out and I don't think anyone noticed I caught it just in time It's happened, but only in drafts No, never

press A–E to choose

14 Where it goes wrong

Think of the last piece of marketing you made with AI. Was it faster than doing it yourself?

Counting the time you spent fixing it.

Much faster A bit faster About the same Slower, once I'd fixed it Much slower

press A–E to choose

15 Where it goes wrong

How does it get checked before it goes out?

I read every word myself I skim it I only check facts, numbers and claims Someone else checks it It usually goes out without a real check

press A–E to choose

16 Where it goes wrong

You get it working well. How long before the quality slides back?

It doesn't, it stays good A few days Two to four weeks A couple of months I've never got it working well enough to find out

press A–E to choose

17 The gap

What is the most frustrating thing about using AI for marketing?

Optional, and the most useful answer in the whole survey. One sentence is plenty.

press Enter ↵ to skip

18 The gap

If the routine marketing work ran itself, what would you put that time into?

Content that needs me on camera or in the room Strategy and positioning Talking to customers and prospects Covering more ground, more of everything The business itself, product or delivery Time away from work Something else

press A–G to choose

WHY WE ASKED

We're building AGENIX OS, and these are the problems it exists to fix.

It turns the Claude, Codex or ChatGPT you already pay for into your own marketing agency. The frameworks, the processes and the tools are already inside it, so you don't have to know what to do next and you don't have to remember which skill to run. The day goes back to the business.

It still needs you, the way an agency needs you. It asks for your insight, brings the work back for your judgement, and waits for your yes. You're the client on this one, not the operator.

FOUNDING SEATS ARE OPEN

Twenty founding customers get the full licence free, now and later, in exchange for honest feedback while they run it. A two-hour strategy call to set your marketing operation up properly is included. You bring your own Claude or Codex subscription. Anyone can apply, twenty are accepted.

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Your answers are already in, so all of this is optional. Leave your details and the results reach you before they go anywhere else.

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How to Stop That AI Slop

What is the most frustrating thing about using AI for marketing?

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Thank you. That helps more than you'd think.

Twenty seats. Licence fee waived.